Apple To Appeal To A Wider Customer Base With More Versions Of The iPhone

Expectations are high that tech giant Apple will unveil three new versions of the iPhone later in the year. This includes the iPhone X’s successor as well as a successor to iPhone 8 Plus and iPhone 8. Additionally Apple is expected to unveil a larger-sized iPhone X successor which is likely to go by the name iPhone X Plus.

The three new versions of the iPhone will run on the XMM 7560 modem of Intel and will possess gigabit LTE speeds. Currently the latest models of the iPhone have download speeds that reach 600 Mbps and the improvement is significant.

5G wireless standard

In 2019 a lot of smartphone makers will be unveiling smartphones which support 5G, a wireless standard that is the successor to 4G LTE. Recently chipmaker Qualcomm revealed the firms it would be partnering with to release smartphones which will run on its upcoming 5G modem, Snapdragon X50.

There are reports indicating that iPhones that support the 5G standard will be late compared to the smartphones offered by rivals. In the case of smartphones that support the 4G LTE standard, the Cupertino, California-based tech giant was later in launching. However Apple’s ability of investing in new tech has dramatically grown in the past couple of years.

Segmented offerings

This means that Apple is likely to release 5G-ready iPhones next year in the second half and this will be important because the tech giant can’t risk falling behind rivals. To achieve this Apple will likely segment its offerings. The standard iPhone, which will be targeting the mainstream market, is unlikely to be 5G-ready and will instead just possess Intel’s XMM 7660, this is an LTE modem which has been upgraded. Apple’s reason for this is to cut on costs in order to ensure the price fits in with the target market.

But unlike the standard iPhone, the iPhone X will possess a 5G modem and Apple is likely to use either Intel’s 5G modem, XMM 8060, or a Qualcomm product. Alternatively Apple could use 5G modems from both Qualcomm and Intel as was the case with the iPhone X, iPhone 8 Series and the iPhone 7. Using a mix of the two would be the smart move for Apple just in case one 5G modem doesn’t live up to expectations.

Limiting the benefits offering by the 5G standard to the pricier models would assist Apple not only cut costs but also in its product segmentation strategy as by limiting the standard to the higher-end versions, consumers will have a reason to purchase the most expensive devices.

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