Online retail giant Amazon has disclosed that the broadcast unit of Time Warner, Turner, has signed up for the cloud computing services offered by Amazon Web Services. Consequently, Turner, whose brands include TNT and CNN, will migrate content that has been created over the years to AWS servers. Turner will also use the cloud computing services of AWS. Neither Turner nor AWS revealed the value of the deal.
In the last one year Amazon Web Services has grown at a rate of 42% year-over-year and currently has a market share of close to 32% in the cloud computing sector, an industry which is now valued at approximately $14.4 billion. Despite the dominance of AWS, Google Cloud and Microsoft Azure are growing at faster rates.
Faster growth rates
In this year’s third quarter, Azure’s annual growth rate was 90% and this saw the cloud computing platform of Microsoft clinch a 14% market share. Google Cloud on the other hand grew at a rate of 76%. Currently Google Cloud has a market share of 6%.
Amazon’s clinching of new business from Turner coincides with the Seattle, Washington-based online retail giant disclosing that this year’s Cyber Monday broke records as the biggest shopping day ever in the history of the company.
“Amazon customers shopped at record levels… ordering hundreds of millions of products from toys to fashion to electronics and Amazon devices. Customers ordered nearly 140 million items from small businesses alone and this is just the beginning of the holiday season,” said Jeff Wilke, Worldwide consumer head at Amazon, in a statement.
The product which recorded the best sales on Amazon was the company’s own smart speaker, the Echo Dot. Other Amazon products which were also popular with shoppers include the Fire 7 tablets and the Fire TV Stick. Cyber Monday also turned out to be a record-breaking sales day for entrepreneurs and businesses using the Amazon marketplace platform to sell items. In the 5-day period following Thanksgiving Day, customers around the world ordered closed to 140 million items from small businesses.
Whole Foods Market, which was acquired by Amazon earlier in the year also managed to break a record. Over the holiday the U.S—based grocery chain sold the highest number of turkeys in its history.
Overall the holiday period saw $6.59 billion spent by shoppers over the Thanksgiving holiday period according to Adobe Analytics. This was an increase of 16.8% compared to the same period last year. The top selling items were mostly electronic devices.